If you’re doing SEO or PPC for water damage restoration, you might know to add things like “iphone” and “laptop” to your negative keyword list, since you don’t fix water damage in electronics.
But did you know you should also add words like “bird,” “well” and “snake”?
Read on for the weirdest search queries that led me to create a crazy-specific list of 67 negative keywords for my restoration PPC campaigns.