Category : Marketing

Marketing Marketing Tools

The Ultimate Guide To Getting Reviews For Your Restoration Company

Get Reviews For Your Restoration Company

A good or bad review can be the deciding factor when it comes to customers choosing your restoration company over the competition.

According to the researchers at Zendesk, 90% of participants claimed that positive online reviews influence their buying decision, and 86% said negative reviews affected their decision.

Because of the nature of the disaster restoration industry, we’re dealing with people during high-stress situations, so you’re bound to get a couple of bad reviews.

While you can’t please everybody, you can offset bad reviews by having an abundance of positive reviews.

Here are some easy ways to get your customers to leave great reviews for your restoration business.

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Marketing

9 Competitor Research Tips that Improve Your Water Restoration Marketing

Here’s the thing about competitor research: The very phrase “competitor research” is just code for “spying on the enemy.” During the course of competitor research, you watch your competitor’s every move on the world-wide web. In every way that you should be marketing your own business, you should be monitoring all those efforts from your competitors. Using our super-sneaky spy tactics, you can learn how they’re dominating the Internet without paying a team of hipsters to do your dirty work. Here are 10 ways to spy on your competitors and improve your water restoration marketing:

1. See what directories your competitors use

You’re probably no stranger to marketing directory listings.

But what if you’ve forgotten about a directory? Or what if there are new ones you haven’t heard about yet? Sure, maybe you’re on the main ones, but there could be some piddly little directories that you might not even think to include yourself on.

Google your competition.

Go ahead and type in their company name and see what comes up. Probably their website, their blog – maybe a couple of paid ads, if they know what they’re doing – but you’ll probably also find them on BBB, Yelp and other directories.

Make a list of what they’re listed on and see if you’re included on all those as well.

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Marketing

Phone Etiquette Tips to Get More Water Damage Restoration Jobs

Your phone rings and – cue dramatic transition music – it’s a water damage lead! But you know better than anyone that getting a phone call doesn’t guarantee you the job. Sure, some calls can turn into jobs instantly, but more often than not you have to communicate with the customer through the estimation process. Here at LeadAmigo, we record all our clients’ calls and listen to them for quality assurance, and we’ve noticed some trends: The companies who are getting and keeping water damage jobs have impeccable customer service. Here are some phone etiquette tips that our clients follow to get more water restoration jobs.

Fake it till you make it

Let’s talk about body chemistry real fast: Did you know that smiling, even when you’re not happy, can trick you into thinking you’re happy?

Smiling on the phone can get your more water damage jobs.

Yeah. Digest that for a second.

Your body’s like, “Hey, I’m smiling. That must mean I’m happy about something.” And it releases endorphins and serotonin and other chemicals that fire off when you’re feeling euphoric.

In other words, pretending that you’re happy to help your customer, even if this is one of your problem customers and you actually hate it every time you’re on the phone with them – like, “Gawd, Mrs. Catlover, no I cannot navigate my equipment around your 12 litter boxes and get the job done right” – will actually make you happy to help them.

That’s sales Inception. Take notes.

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Marketing Restoration SEO Social Media Marketing

9 Proven Tactics for Getting More Water Damage Leads

Thanks to our efforts, one of our clients, Regent Restoration, is killing it. That’s the technical term.

They went from getting 6 calls a month to 410 thanks to our marketing efforts.

Regent Restoration increased their calls by over 200% in just one year.

Here are the 9 proven tactics we use to get more water damage leads.

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