Here’s the thing about competitor research: The very phrase “competitor research” is just code for “spying on the enemy.” During the course of competitor research, you watch your competitor’s every move on the world-wide web. In every way that you should be marketing your own business, you should be monitoring all those efforts from your competitors. Using our super-sneaky spy tactics, you can learn how they’re dominating the Internet without paying a team of hipsters to do your dirty work. Here are 10 ways to spy on your competitors and improve your water restoration marketing:
1. See what directories your competitors use
You’re probably no stranger to marketing directory listings.
But what if you’ve forgotten about a directory? Or what if there are new ones you haven’t heard about yet? Sure, maybe you’re on the main ones, but there could be some piddly little directories that you might not even think to include yourself on.
Google your competition.
Go ahead and type in their company name and see what comes up. Probably their website, their blog – maybe a couple of paid ads, if they know what they’re doing – but you’ll probably also find them on BBB, Yelp and other directories.
Make a list of what they’re listed on and see if you’re included on all those as well.